2011 is gone, and 2012 has rolled in without missing a beat. The social media industry keeps growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me personally. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it not be to learn what trends come in store for the year ahead? Could you adequately prepare for this rapidly changing industry? On this page, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions become a reality. My predictions are not predicated on any sort of special powers. They are predicated on my industry research, what I read and what I see happening each day in my work. My accuracy rate in the social media industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline finished up being longer than I thought it had been going to be. I have a knack for spotting social media trends. And Social Media Management agency unfolding at this time. You can profit from what I say or ignore me, the choice is yours. In any event these trends will unfold as the year progresses. So read on and heed my advice. Prepare your social media campaigns to take advantage these trends for 2012 and beyond.
Prediction #1) Social Media Networks and Marketing will continue to grow at an alarming rate.
This past year Facebook grew from around 600 million to 800 million users depending on whose numbers you believe. Twitter and LinkedIn also both showed growth and added many new features, (not to mention that they both acquired several new partners and internet assets). Increase this, Google started Google+, and Microsoft is reported to be in the works of creating their own social network. The adoption rate of small company will lead just how, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, create a social media marketing plan to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.
Prediction #2) One of many largest players in the social media arena can make a “miss step” in 2012.
I believe that one of the very best four Social Media Network companies will make an expensive mistake causing them to reduce significant market share. At this time several of the larger social media giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it extremely difficult to talk to them. Take Facebook, for example. They don’t list any contact information other than a Facebook page. Sure they will have lots of help pages. Yes, Facebook includes a blog, lots of YouTube videos, but provides no phone number where one can call and speak to a human being? They do have a Facebook page you can enter suggestions on, but that’s it. What happens when you get a strange message from Facebook, or you’re having difficulty with your account? You post a message and never get a reply! Twitter and LinkedIn are not much better. They don’t really list a contact phone number or address either. However, I’ve found that they do answer your email and posted messages, though it sometimes takes so long as seven days to obtain a reply.
In my opinion, of the most notable three social media marketing companies, LinkedIn supplies the best service. Google is new in this game. It isn’t as an easy task to lump them in with all of those other social media marketing giants yet. However, I could tell you that Google includes a notoriously poor customer support reputation. It has been my experience with Google that the quality of service you receive depends on the person you obtain on the phone. Fortunately that you will get someone on the phone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media campaign if you need to. Furthermore, if you’re using any of the top four social media marketing services, make a backup of one’s data. This is just in case you decide to make “the switch” and ditch one of these brilliant players.
Prediction #3) Google+ will become one of many top 3, in the social network arena by the end of 2012.
I know I’m going from a limb here, but I believe this is inevitable. Google’s share size and current customer base will allow Google+ to cultivate at a much faster pace than other social media sites. The exact amount of Gmail users is not public, but we do know that it is huge! I have read estimates which range from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate using these properties into their social network. This adds value with their social network. Increase this, the truth that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.
Google has also had the opportunity to produce a social-networking product that is simple to operate, search engine friendly and innovative. These qualities’ have made them the internet leader they are today. I’m not sure they can keep this frantic pace forever, but for 2012, it is a done deal. My advice to you is to review what your location is spending your advertising money and see if it makes sense using any of the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the ten minutes to set up a Gmail and Google+ account. If you already have a Gmail account, this will only take you about 5 minutes. The bonus here is you can even set up a Google+ Brand page without a lot of fuss.